The SailCompanion team recently attended the ICRA National Conference & AGM at the National Yacht Club, Dun Laoghaire, where Ireland’s leading sailing event organizers—including ICRA, ISORA, Volvo Dun Laoghaire Regatta, Sovereigns Cup, and Calves Week —came together to discuss the future of sailing. The event provided invaluable insights into emerging trends and key priorities shaping the sport. Below are some of our observations:
1. Increased Focus on Safety
Safety was a central theme throughout the discussions. Irish Sailing has introduced a new safety officer training initiative, which will soon be mandatory for clubs and large events. There was further focus on crew training programs, safety audits, and stricter qualifications for race officers. Organizers like ISORA and D2D are aligning their safety standards with international benchmarks such as RORC guidelines. SailCompanion’s tracking technology complements these efforts by enhancing race monitoring, aiding in incident investigations, and improving overall safety measures.
2. Growing Interest in Tracking Technology
Tracking solutions were highlighted by multiple organizers as a valuable tool for both safety and audience engagement. ISORA has already adopted tracking systems but noted concerns about cost and complexity. Other organizers, such as ICRA, expressed interest in exploring tracking to enhance their events. SailCompanion offers a cost-effective, hardware-free tracking module that simplifies logistics while delivering advanced analytics, race replays, and real-time updates—perfect for clubs looking to modernize without overspending.
3. Event Digitization as a Priority
The push toward digitizing sailing events is gaining momentum. Organizers are increasingly focused on engaging younger audiences through social media integration, drone footage, and interactive tools. SailCompanion’s Event Digitization Solution addresses these needs by combining live tracking with customizable event portals that boost audience engagement and sponsorship revenue.
Why Choose SailCompanion?
SailCompanion is uniquely positioned to help sailing clubs and federations modernize their events. Our platform enhances safety, simplifies tracking, and creates immersive experiences for audiences—all while maximizing sponsorship opportunities. With our proven track record of success in Irish sailing events, we’re ready to partner with you to elevate your next race.
For more information or to schedule a demo, reach out to us today!
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